For the audio visual content for my entertainment magazine, I am going to create a 30 second video based on the behind the scenes of producing the magazine, things that the consumer usually doesn't get to see.
Behind-the-scenes footage is a useful marketing tool and often helps the consumer feel more connected to the brand.
I feel that creating a behind the scenes video suits the target demographic, since they are 'fun-loving' I will try and include a few blooper clips and upbeat music.
I would like my 30 second video to have a fun style and may include some graphics (inspired by a video that I watched on the Hearst website) , making it engaging and interesting.
My 30 second clip will follow the journey from taking the photo, to it appearing in the magazine.
I am going to include short clips (to keep within the 30 seconds) of ...
- Travelling to shoots with my camera bag in shot.
- Preparation of the model (eg, touching up makeup on location)
- Taking images on location. (This is where I will slot in any funny clips)
- Editing the images, a clip of me at my laptop where you can see the screen and me maybe adding the masthead, or a cover line.
- Graphic of a phone (as seen in the hearst video) with the completed magazine on the screen.
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