UPDATED FINAL PRODUCT : COVER 2

COVER (ESTELLE) UPDATE 1

UPDATED FINAL PRODUCT : COVER 1

FIRST DRAFT : Contents 2

FIRST DRAFT : Contents 1

PRODUCTION : Draft covers

My first cover includes an interrextual reference to to new film, Charlie’s Angels. I have reflected the style of their brand by having my models dress in all black much like the new movie poster, using the Charlie’s Angels logo and by having them pose with direct mode of address and the iconic gun finger pose. I have kept this cover very minimal, to reflect a movie poster style, and have branded this cover as a special edition. I have also included a competition advertised on my cover “Win tickets to the premiere” a marketing tactic encouraging people to read my magazine. This may also appeal to my young fun loving target audience, who would be interested in going to the premiere with their friends. 

My second cover mentions the superhero ‘Spider-Man’ a recognisable character. This cover includes a male actor as well as the mention of Spider-Man therefore inclusive of the mass market audience, with my first cover more aimed towards women, whereas this one may have greater appeal to men.

My magazine has a recognisable house style with the unique masthead in an interesting and fun font as well as the exclusive bubbles (however I need to fix the fonts on these) , in contrast with the high production value images. I wanted to create an entertainment magazine that was less tacky that generic conventions , and I felt as though my young audience who are fun loving would appreciated aesthetically pleasing images relating to actors/ actresses who they may be interested in.

I will conduct some audience research on my covers and see if my audience thinks anything needs to be changed. 

PRODUCTION : Charlie's Angels

Above is an image that I may use as the front cover form my Charlie's Angels shoot. I have added my masthead "Popcorn" which has informal and fun connotations to suit the target audience. The composition of this image isn't perfect with the long grass really covering one of the models feet, so I may insert a puff over this to mask it.

Below are some more images that I may include on my 'fake' instagram which I will embed in my website, or I can use in my website itself. 

Production : Audio Visual Content

Screenshots of some different shots for my "behind the scenes" audio visual content.

PRODUCTION : Behind the scenes / website content

Above are screenshots from a behind the scenes video which I am going to include in my 30 second video.

A boomerang that I can include on my website. I felt that a boomerang of me with my camera and model is appropriate and recognisable to my fun loving young audience and may allow them to connect more with my brand, seeing the photographer.

RESEARCH : Charlie's Angels Moodboard

PLANNING : Audio Visual Content

For the audio visual content for my entertainment magazine, I am going to create a 30 second video based on the behind the scenes of producing the magazine, things that the consumer usually doesn't get to see.

Behind-the-scenes footage is a useful marketing tool and often helps the consumer feel more connected to the brand.

I feel that creating a behind the scenes video suits the target demographic, since they are 'fun-loving' I will try and include a few blooper clips and upbeat music.


I would like my 30 second video to have a fun style and may include some graphics (inspired by a video that I watched on the Hearst website) , making it engaging and interesting.

My 30 second clip will follow the journey from taking the photo, to it appearing in the magazine.

I am going to include short clips (to keep within the 30 seconds) of ...
- Travelling to shoots with my camera bag in shot.
- Preparation of the model (eg, touching up makeup on location)
- Taking images on location. (This is where I will slot in any funny clips)
- Editing the images, a clip of me at my laptop where you can see the screen and me maybe adding the masthead, or a cover line.
- Graphic of a phone (as seen in the hearst video) with the completed magazine on the screen.

AUDIENCE RESEARCH : Pitch Feedback

Pitch audience feedback from Rosie S-D

AUDIENCE RESEARCH : Focus Group

AUDIENCE RESEARCH : Focus Group from Rosie S-D


Why I chose these people :


I have a few different ages in the 16-25 age range which will help me to get different opinions for these groups.
I have a mixture of males and females, representing the mass market.
They are all people I know who I would consider to be 'fun loving' due to their personalities or activities they frequently participate in
All of the psychographic groupings are covered by these people.


Therefore I feel I have a range of people who all fit the target audience, with different interests and hobbies and different values relating to the psychographic groups - asking these people for feedback on my products will greatly help me in order to improve them.

PLANNING : My Pitch

NEA media coursework pitch from Rosie S-D

AUDIENCE RESEARCH

Audience research from Rosie S-D

GENERIC RESEARCH : Entertainment Weekly

Entertainment weekly

Entertainment Weekly is an entertainment magazine with content focusing on film, TV, music, theatre, books and popular culture. It is published weekly, by Meredith Corporation. EW has been distributed for 29 years, with their first issue being released on the 16th February 1990. Differentiates from its competitors (such as Variety, Hollywood Reporter) since these are aimed at professional industry insiders, whereas EW is for the general public.

Their mission statement :

"SMART, FUNNY, FIRST. Entertainment Weekly owns pop culture. We are the first to tell you about the best and worst movies, TV shows, music, books and more. With unparalleled access, we are your most trusted source for entertainment news, and your direct line to Hollywood’s most compelling artists. Our content lives everywhere you do. Entertainment Weekly knows your time is precious; we tell you how to spend it wisely."

Their audience

• 40.5% men
• 59.5% women
• 10.5% of their audience are of the 18-24 age range.
• The median age of their reader is 44.6 with an average household income of $68,609.

Their website