AUDIENCE RESEARCH : Focus Group from Rosie S-D
Why I chose these people :
I have a few different ages in the 16-25 age range which will help me to get different opinions for these groups.
I have a mixture of males and females, representing the mass market.
They are all people I know who I would consider to be 'fun loving' due to their personalities or activities they frequently participate in
All of the psychographic groupings are covered by these people.
Therefore I feel I have a range of people who all fit the target audience, with different interests and hobbies and different values relating to the psychographic groups - asking these people for feedback on my products will greatly help me in order to improve them.
Why I chose these people :
I have a few different ages in the 16-25 age range which will help me to get different opinions for these groups.
I have a mixture of males and females, representing the mass market.
They are all people I know who I would consider to be 'fun loving' due to their personalities or activities they frequently participate in
All of the psychographic groupings are covered by these people.
Therefore I feel I have a range of people who all fit the target audience, with different interests and hobbies and different values relating to the psychographic groups - asking these people for feedback on my products will greatly help me in order to improve them.
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