Wednesday, 3 July 2019

GENERIC RESEARCH : Entertainment Weekly

Entertainment weekly

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Entertainment Weekly is an entertainment magazine with content focusing on film, TV, music, theatre, books and popular culture. It is published weekly, by Meredith Corporation. EW has been distributed for 29 years, with their first issue being released on the 16th February 1990. Differentiates from its competitors (such as Variety, Hollywood Reporter) since these are aimed at professional industry insiders, whereas EW is for the general public.


Their mission statement :

"SMART, FUNNY, FIRST. Entertainment Weekly owns pop culture. We are the first to tell you about the best and worst movies, TV shows, music, books and more. With unparalleled access, we are your most trusted source for entertainment news, and your direct line to Hollywood’s most compelling artists. Our content lives everywhere you do. Entertainment Weekly knows your time is precious; we tell you how to spend it wisely."

Their audience
  • 40.5% men
  • 59.5% women
  • 10.5% of their audience are of the 18-24 age range.
  • The median age of their reader is 44.6 with an average household income of $68,609.
Their website



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