Tuesday, 9 July 2019
Saturday, 6 July 2019
AUDIENCE RESEARCH : Focus Group
AUDIENCE RESEARCH : Focus Group from Rosie S-D
Why I chose these people :
I have a few different ages in the 16-25 age range which will help me to get different opinions for these groups.
I have a mixture of males and females, representing the mass market.
They are all people I know who I would consider to be 'fun loving' due to their personalities or activities they frequently participate in
All of the psychographic groupings are covered by these people.
Therefore I feel I have a range of people who all fit the target audience, with different interests and hobbies and different values relating to the psychographic groups - asking these people for feedback on my products will greatly help me in order to improve them.
Why I chose these people :
I have a few different ages in the 16-25 age range which will help me to get different opinions for these groups.
I have a mixture of males and females, representing the mass market.
They are all people I know who I would consider to be 'fun loving' due to their personalities or activities they frequently participate in
All of the psychographic groupings are covered by these people.
Therefore I feel I have a range of people who all fit the target audience, with different interests and hobbies and different values relating to the psychographic groups - asking these people for feedback on my products will greatly help me in order to improve them.
Friday, 5 July 2019
Wednesday, 3 July 2019
GENERIC RESEARCH : Entertainment Weekly
Entertainment weekly
Entertainment Weekly is an entertainment magazine with content focusing on film, TV, music, theatre, books and popular culture. It is published weekly, by Meredith Corporation. EW has been distributed for 29 years, with their first issue being released on the 16th February 1990. Differentiates from its competitors (such as Variety, Hollywood Reporter) since these are aimed at professional industry insiders, whereas EW is for the general public.
Their mission statement :
"SMART, FUNNY, FIRST. Entertainment Weekly owns pop culture. We are the first to tell you about the best and worst movies, TV shows, music, books and more. With unparalleled access, we are your most trusted source for entertainment news, and your direct line to Hollywood’s most compelling artists. Our content lives everywhere you do. Entertainment Weekly knows your time is precious; we tell you how to spend it wisely."
Their audience
- 40.5% men
- 59.5% women
- 10.5% of their audience are of the 18-24 age range.
- The median age of their reader is 44.6 with an average household income of $68,609.
Their website
Subscribe to:
Posts (Atom)